Luxury Real Estate for Sale Around the World

At the forefront of luxury real estate marketing, the proud the recipients of two awards from the esteemed Who’s Who in Luxury Real Estate The World’s Most Outstanding Luxury Agency Under 2 Years Old (Outstanding Rookie 2008) and Best Luxury Real Estate Brand (2009), Marquette Turner Luxury Homes is the home for your property search including luxury homes, resorts, developments, apartments, condos, villas, mansions, penthouses and islands throughout the world.

We focus on assisting high-net-worth individuals to achieve the most appropriate exposure in marketing their luxury properties via the luxury lifestyle magazine-style website MarquetteTurner.com and in assisting aspirational investors find their ideal property.

We have forged partnerships with developers, real estate agents and vendors throughout the world and are proud to present to you an exceptional showcase luxury homes for sale or rent throughout the world.

Saturday, October 27, 2007

Clients & Customers - What's the Difference?

Clients and Customers – What’s the Difference?

As a buyer of a property, have you ever felt totally ignored by the sales agent? Have you put in an offer for a property, been advised by the agent that it would be accepted and then told you have missed out because someone else has offered more than you? Does this sound familiar? There is one explanation for this. Real estate agents work with clients and customers, but fail to recognise that in this industry there can often appear a distinct difference.

The legal definition of a “client” in the world of property is the person who has signed a written contract with the estate agent and who will be paying the fee for service once the property has sold. In other words, the vendor or seller of the property is the person with whom the estate agent has a written contract or Agency Agreement with and therefore is the person the agent will receive their commission from.

Customers or buyers do not have a written agreement with the estate agent, (unless it is with a Buyers Agent – which is a totally separate agreement) and therefore do not pay any fees to the agent when the sale is transacted. To some agents, this means the vendor is treated with the utmost respect and courtesy, at the expense of the buyer.

Unfortunately many real estate agents lose sight that buyers of properties may well become vendors of properties. Not to mention the lost opportunity to have business referred because of outstanding service.

Thankfully times have changed. Marquette Turner recognises that true customer service is of the major factors both clients and customers seek. Real estate is a service industry after all, and should be no different to the major airlines, etc, in seeking to provide a service that is second to none.

Christine Watson

Email: christine@marquetteturner.com.au

Telephone: 1300 737 778



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