Luxury Real Estate for Sale Around the World

At the forefront of luxury real estate marketing, the proud the recipients of two awards from the esteemed Who’s Who in Luxury Real Estate The World’s Most Outstanding Luxury Agency Under 2 Years Old (Outstanding Rookie 2008) and Best Luxury Real Estate Brand (2009), Marquette Turner Luxury Homes is the home for your property search including luxury homes, resorts, developments, apartments, condos, villas, mansions, penthouses and islands throughout the world.

We focus on assisting high-net-worth individuals to achieve the most appropriate exposure in marketing their luxury properties via the luxury lifestyle magazine-style website MarquetteTurner.com and in assisting aspirational investors find their ideal property.

We have forged partnerships with developers, real estate agents and vendors throughout the world and are proud to present to you an exceptional showcase luxury homes for sale or rent throughout the world.

Saturday, November 24, 2007

Supply & Demand

When you market your property, you need to employ a strategy that can run counter to your emotional perception of the home’s value.

This sometimes means listing at a price far below what you have emotionally anchored upon.

Like any commodity, a home’s price will follow supply-and- demand trends. In theory, custom homes in desirable neighborhoods should hold their value. Other properties should be discounted depending on how many similar homes or untis are on the market.

Every market is different, though. If there are no "bites" even after only a week of marketing, then drastic action is required. Most agents will wait until week 4 (or after the auction!) to tell you that, in actual fact, the good news that they had been telling you no longer applies.

Do not wait until your property is stale before adjusting the strategy as by then you may have missed the boat. This also requires you as a vendor to be pragmatic and commercial (but not bullied of course into accepting a price that you are unhappy with). Simon Turner

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